D2i Systems Engage with Agency97

Event management software company D2i Systems partnered with Agency97 to launch their new website this year. After talking to a number of providers they decided that we were the best fit to deliver their new web presence due to Agency97 individual ap… continue reading

Brighton SEO Key Takeaways and Slides Roundup September 2018

We took the long journey down to Brighton for the world’s most popular search conference BrightonSEO. It’s a truly amazing event where 4000 people from 40 different countries attended and here are our own key takeaways. Mike King - Software Testing… continue reading

Corporate Culture Employ Agency97

We’re delighted to announce that we’ve been working with Corporate Culture to help them refine the online presentation of their offer. Corporate Culture is a leading employee engagement agency based out of Liverpool and London. It uses its research,… continue reading

Head of Creative - 6 in 97

We thought there was no better place to start than to introduce our latest member of the team Simon Deighton who has recently taken up our position as Head of Creative. He brings with him a wealth of experience, a creative eye and a sense of humour s… continue reading

DDD North 2017

TL:DR; If you are a developer, or even have a passing interest in programming or technology, you should definitely give up a Saturday and get yourself (and any tech friends!) to one of these FREE events. DDD events happen throughout the year across t… continue reading

Hat Trick of Digital Marketing Wins for A97 HQ

Town and Country Property Auctions We teamed up with Town and Country Property Auctions officially in the summer to help them bring down their digital spend whilst improving their results. We are measuring success on 4 key areas: Acquisition of… continue reading

Brighton SEO Slides September 2017 & Key Takeaways

Stacey MacNaught Tactical, Practical Keyword Research for Today’s SEO Campaigns Stacey always provides tactical advice for improving your search strategy. A few takeaways from her talk which you can implement today are below: Interview customers t… continue reading

8 creative and innovative ways to inform & improve your website's content

Pinterest for seeing in what context your products are being used Pinterest is such an underestimated way of generating content ideas. Here are some ways you can get an idea of what your audience are associating with your products: If you add /sour… continue reading

The importance of Google reviews for your business and how you can get more

Click here to see our new Google Review Generator Why are reviews important? 88% of consumers trust online reviews as much as personal recommendation 90% of consumers read online reviews before visiting a business Customers are likely to spend… continue reading

Agency97 get behind the wheel of Event Marketing Solutions digital presence

We made it future proof, faster and gave it bigger potential to scale We consulted to take EMS’ website out of the template they previously had as this was causing a few issues for both them and us. For instance, some of the changes that were reques… continue reading

NUX Camp 2017 Leeds

On Friday 28th April I headed over to Leeds to attend NUX Camp 2017 at The Rose Bowl (part of Leeds Beckett University). The venue itself was impressive and clear to see why the university call it their “flagship development and a landmark for the ci… continue reading

7 ways to build a more compelling business case for a new NHS website

For the NHS, investment decisions need to be framed in terms of discernible improvements to patients’ lives or experiences in their interactions with the NHS as well as other typical stakeholders. Building a case based around this for a website need… continue reading

UK Hearing Care Client Spotlight

UK Hearing Care have a different approach to hearing care with home visits and a partnership with Age UK as well as a unique hearing assessment and a range of manufacturers on offer. The challenge is to better understand how customers progress throu… continue reading

Google Chrome plugins for digital marketers: The only ones you need!

We’ve compiled a list of our favourites; the crème de la crème of time-saving Chrome extensions for marketers. Below are the apps we use most regularly, and that we feel truly do save us time, energy and a great deal of faff. Note: we tried our best… continue reading

BrightonSEO April 2017 key takeaways for digital marketeers

Brand is key (Tom Capper and Malcolm Slade) Brand has a strong correlation with rankings. So as digital marketers you should continue to focus on the bigger picture. This is nothing new. There are several examples where this has quite obviously happ… continue reading

How to apply basic principles of marketing to SEO through context and intent

SEO gets quite a bad reputation through suggested searches. Even Donald Trump gets a better deal... There are always a lot of stats bandied about as to the direction of your digital marketing. Although useful to consider these, please, look at… continue reading

What happens to your web traffic when you’re featured on the BBC

A year later, after months of filming in various exotic locations (and Chester) the behind the scenes style documentary ended up being named "The Millionaires' Holiday Club". It provided an entertaining, jealously inducing glimpse into some of ITCs… continue reading

Roche opt for the Agency97 lifestyle

Roché Systems Ltd identified the need to separate out their commercial and lifestyle products within their business to provide a better experience to their respective customers. They have recently launched a new website to help deliver this and we wi… continue reading

What makes a good agency and client relationship?

Yes, it’s true that both parties will have specific agendas, but they also have a shared objective of delivering successful marketing. I’d like to explore some of the factors that allow a successful relationship to build as this is the best way t… continue reading

Should you conduct keyword research before your website build?

In short, we believe YES, ABSOLUTELY you should. Whilst you can get away with building a website and then deciding on how to market it afterwards, why not get ahead of the game from the day of launch? Square pegs in round holes simply do not fit and… continue reading

Building personas that guide your online marketing

This often leads to a dysfunctional strategy that isn’t focused in any meaningful way and doesn’t satisfy stakeholders. This is surprising as it isn’t particularly difficult to build them. There are many ways in which you can approach personas, so I… continue reading

Basic ways to improve your online marketing metrics using search console (Part 1)

Search console data has been plugged into analytics so this helps us keep a lot of data in one place. This is useful in allowing us to apply conversion rates of goals all the way through from impressions with ease. Here are some ways you can use this… continue reading

Load speed review of NHS websites

For us it’s not just about Web Accessibility Initiative (WAI) standards to improve usability for people with disabilities when on your website. These are important to consider, but it’s also about how quickly users can access the website in the first… continue reading

2016 the year when Google trends started informing news

Usually transfer deadline day is centered around hashtags, social monitoring and listening. But this year was different. They drove news stories out of popularity comparing Manchester United's 2 major signings Paul Pogba and Zlatan Ibrahimovic and al… continue reading

Filter out analytics spam in under 5 minutes

This could affect a smaller business’ website data in excess of 50% and in turn will skew conversion rates and ultimately your insight and knowledge on how your website is performing. There is plenty out there on the web on the techniques to do thi… continue reading

Why CMS choice is important

This material includes copy, images, videos etc. and this usability means it's more likely that your website will be more frequently updated and stay fresh and relevant to your audience. It also gives you a framework to work within to make sure it l… continue reading

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